Airbnb in Copan? Find out how to stay in one of SP’s modernist icons

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O Copan It is one of the most important buildings in São Paulo. It was designed by Oscar Niemeyer in 1966 (the year it was inaugurated) and has become a true modernist landmark in the city. Located in the Historic Center, the building is intended for both services (shops, restaurants, bars…) and housing. What few people know is that it is possible to stay on Airbnb in some of their apartments.

Temporary housing has gained strength, especially in recent years, and Airbnbs at Copan are highly sought after mainly for the experience of visiting the building due to its importance, but also for its privileged location.

Airbnb Project at Copan
Project: @zairagon Publicity/CASACOR

The project called “Airbnb no Copan” began in 2009, when Judson Sales moved into a 28 m² apartment in the iconic building. “After a while I left there because the apartment was too small for me, and I wanted to find a way to make some extra income with it”, he says.

Opportunity in crisis

Airbnb Project at Copan
Project: @zairagon Publicity/CASACOR

In 2014, an economic crisis hit the country and many Brazilians had difficulties in closing deals during that year. This problem was reflected in the owners of Copan properties, who were unable to rent their vacant apartments.

Airbnb Project at Copan
Project: @zairagon Publicity/CASACOR

Judson said that he was already advertising his space on Airbnb at the time, and that he was happy with the financial results obtained. A large flow of foreigners was interested in staying at Copan, which made his apartment very popular. At the same time, there was a lot of empty property in the building – from people who couldn’t rent the space as housing. “I reached out to some owners and offered to decorate, fix it my way and sublet through Airbnb,” he said.

Word of mouth was essential for the project to temporary residence to expand. Other residents later turned to Judson to do the work of subletting the spaces, and he’s been at it ever since. Currently, the Project Instagram @airbnbnocopan has more than 35,000 followers, and today, the organizer works with a team of three people in customer service and two in cleaning to help him handle everything – when demand increases, he temporarily hires more people.

Airbnb Project at Copan
Project: @zairagon Publicity/CASACOR

For Judson, the deal was successful and became attractive to the owners because “unlike a normal lease where, many times, the tenant will return [o apartamento] in a not-so-nice state, I, who have several guests arriving, need to keep the place in good condition. They know that the property will always be preserved,” he said.

He adds that he has owners who participate more actively in the project and who even choose the style of decoration and often deliver the apartment ready to be advertised on Airbnb.

Who rents Airbnb on Copan?

Airbnb Project at Copan
Project: @zairagon Publicity/CASACOR

If in the beginning the flow of foreigners was very strong to dispute the accommodation of Judson, this scenario changed about 10 years later. “That changed little by little and we started to have more national tourists”, he said.

As of 2019, the project organizer says that the wave of digital influencers has generated a movement of “tourism within the city“. It has become more common to see accommodation not as a travel accessory, but an experience that can be lived even a few kilometers away (or maybe meters?) where the person lives. Judson points out that the boom This modality happened in the pandemic with people being prevented from traveling and seeking experiences close to their homes.

Airbnb Project at Copan
Project: @zairagon Publicity/CASACOR
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“People came to explore Copan and the surroundings of the Center. Our strategy today is to attract guests who are from São Paulo and want to explore the region”, he explains. The people from São Paulo currently account for 70% of the project’s clients.

Everything the paulista wants

Airbnb Project at Copan
Project: @zairagon Publicity/CASACOR

About a year and a half ago, Judson decided it was time to bring in yet another critical piece to his project: an architectural professional to make Airbnb designs more personalized. That was how the paths of the architect Zaira Gon, the organizer and Copan crossed.

Born in Paraty, educated in Taubaté, Zaira had the chance to live in the big metropolis five years ago, and confessed that the São Paulo lifestyle did not please her: “I would wake up, take public transport, stay all day in a small room doing projects . That was not what I wanted,” she said.

Airbnb Project at Copan
Project: @zairagon Publicity/CASACOR

A resident of Santa Cecília, Zaira was one of the many people in São Paulo who rented a temporary space at Copan out of curiosity. She had announced in a neighborhood Facebook group that she was an architect to offer consulting work. That’s when Judson saw the post, associated with the person who was staying and suggested the partnership. “I never imagined this could happen. I left Paraty, when would I imagine arriving at Copan?”, vents the architect.

Instagrammable spaces

Airbnb Project at Copan
Project: @zairagon Publicity/CASACOR

Zaira and Judson did extensive research to understand what people expected when they stayed at an Airbnb on Copan. The answer was simple, objective and very true: they want a beautiful space.

Unlike when traveling to a beach or country house, when staying in the Historic Center of São Paulo there are two things that people expect: to be able to enjoy the wonderful view that the building has and also to have a space that welcomes and allows good photographs.

“Comfort is something that people undoubtedly want. Technological things that you don’t find in your own homes, like a big screen instead of a television, a bathtub… Among other elements, as if it were a real hotel”, explains Zaira.

The architect said that what she likes most when picking up the Copan projects is doing everything from the first sketch to the production part, leaving the space ready for the visitor to arrive. “I managed to create my language, and my clients like my style. I am fulfilled because I love what I do and because people choose me for it.”

Airbnb Project at Copan
Project: @zairagon Publicity/CASACOR

Currently, they are more than 34 Airbnbs in Copan that Judson coordinatesof these, at least ten had the project signed by the architect Zaira Gon. Prices range from R$120 to R$440 per day. The good news is that it has spaces decorated for all tastes – from minimalist to industrial, from colorful to monochromatic. To check accommodation, click here!

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