posted on 01/07/2022 13:41
The talent of the model Ana Carolina Jorge was revealed in 2008 in the Fantástica Girl contest, presented by the program Fantastic, from Rede Globo. Since then, she has been building a solid career. In the 10 years she spent abroad, she was the face of brands like Guess, Swarovski and Bloomingdales. She studied fashion design in Milan and currently runs the clothing store. anacondawho.
Today, at age 30, he takes stock of his career flight: from Minas Gerais to the world. Her dedication as a model and interest in fashion and business makes Ana Carolina stand out in front of the cameras and behind them. One of the messages she wants to leave is that modeling is not synonymous with futility! Professionals in the field deserve to be recognized for their work, knowledge and daily efforts. Check out the interview.
It’s been years as a model and a consolidated international career. How would you tell the beginning of this story to Ana Carolina from more than a decade ago?
I was discovered in my home state of Minas Gerais. I remember being in my third year of high school when the Fantastic Girl contest bus passed through my town. When that happened, I met a scouter who told me I had the potential to win the contest, which led to me signing up. Right away, I was one of the five finalists in my state and signed a contract with one of the biggest modeling agencies in Brazil!
Before that, I thought about following in my father’s footsteps and becoming a doctor, but that would only be to gain financial stability, as my desire has always been to travel, work with creative people, learn other languages, exercise my creativity… And that was the path I chose when I became a model.
In fact, it makes me very sad when some people call themselves role models to refer to other types of activities that have nothing to do with what the profession actually is. Being a model is living on fashion, beauty and creativity. It’s hearing lots of no’s and a few yeses—and knowing that yeses will make up for no’s. It’s understanding about light, makeup, knowing how to move in front of the camera, walking in a certain style or respecting a brand’s proposal. Oh, last but not least, it also means never being deluded by the glamor that is bestowed on us from time to time.
Along with lifestyle and health content, you’ve been sharing your fashion side on Instagram. Did your interest in studying fashion and generating content like that come from working as a model?
Instagram is a very efficient work tool, even though before, I used to think of it just as a way to keep in touch with my friends and family. At first, I posted it as if it were a photo album. When I joined the fashion design course at the Accademia del Lusso in Milan, I started sharing the content I received in class. I found it interesting how much this aroused the curiosity of my followers.
A while later, I decided to renew my work visa and move back to New York. There, the fashion market is very competitive. I had to work on my physique and work out daily to meet the beauty standard that my agency and brands in the United States required of me. So I started recording my workouts and posting from time to time my exercise routine and eating habits. Even so, I think it’s important to have responsibility and be authentic and not teach or indicate anything that hasn’t been valid for me, you know?
And what are your projects in the area?
I have been working more and more with brands on Instagram. Creating digital content is already part of my routine and it is likely to remain that way. In addition, I think about investing in my online store and exploring some skills I acquired in courses in Brazil and abroad. The most recent was a personal and corporate image consultancy at Belas Artes.
Much is said about more sustainable fashion. It even seems to be one of the subjects you have the most affinity for. What tips would you give to put this philosophy into practice?
The second-hand market has grown a lot, especially the resale of luxury items, such as bags and shoes. This is interesting. As a consumer, I try to invest in timeless and quality pieces. Slow fashion pieces are apparently expensive, but in the long run, this difference is compensated because the pieces are often of higher quality and, consequently, more durable than fast fashion pieces.
And for me, letting go makes more sense than cluttering your wardrobe. For this reason, whenever I realize that I’m not going to wear an outfit anymore, I set it aside to make a donation or sell it on second-hand article websites.
As a professional who moves in front of the cameras and behind the scenes of the fashion world, how do you understand what will become of the future of fashion?
It seems that people are more aware of the need to make the fashion industry more sustainable. I believe that the second-hand market will continue to grow, fast fashion will become unpopular and stores that rent looks will be better accepted by consumers. Otherwise, fashion will remain cyclical. And it will continue to be art for some and futility for others.